What Health Decisions Perplex Consumers?
Online healthcare decision support tools, from drug comparison tools to health plan cost calculators, are hot as health plans and employers strive to help consumers make cost-conscious health choices. But consumers are overwhelmed by the complexity of even the most common healthcare decisions. Forrester’s Consumer Technographics data reveal the factors that contribute to consumers’ confusion, which decisions they find most complex, and where they turn for information. To help consumers navigate their health-related decisions, consumers need clearly delineated financial and clinical options and a minimum of medical jargon. And while conversations with healthcare providers and family members are still the most common source of support and information, consumers also find that online health sites and discussion boards are valuable. Smart Spending Plans For Pharma IT Pharma’s IT spending plans for 2005 should reflect business priorities like keeping pace with drug tracking and monitoring r
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- What Health Decisions Perplex Consumers?
