What have you got in place to keep the image as natural as possible to avoid sharpness/artefacts?
Tim: Bravia Engine 2 does a lot of enhancement (noise reduction, black enhance, comb filter); motion compensation is then a separate part. Sony wants the most natural picture as possible. We haven’t heard any information on calibrating these screens. Other manufacturers (for example, Pioneer) are looking at THX or ISF certification. What’s Sony doing? Tim: We don’t have any built-in test patterns or anything like that, but we do offer the consumer a level of control (for example, how aggressive Motionflow is, how defined the Bravia Engine processing is, a gamma control, and so on). A few years ago we had a lot of detailed fine-tuning options, but it was almost a service menu. We thinned this down. Are you going to add ISF C3 control? Tim: We’ll look into it. You just mentioned high end picture customisation features which you no longer incorporate – will this functionality remain on high end models like the X-Series? Tim: Yes, we have things like Bravia Engine 2, detail enhancement fea
