What have been the highlights for ESPN Star Sports Asia over the past year?
This November marked our eighth year as a joint venture in Asia with the last 12 months in particular punctuated with a number of significant milestones, adding channels and new content, as well as subscribers and advertisers. On the content front we concentrated on having the key products people want to watch. So for example we added the Asia Cup and the FA Cup. On the distribution front, we signed some new agreements including carriage on PCCW’s NOW broadband platform in Hong Kong for which we have created two completely new channels presented in Cantonese.
