What has Yahoo done to educate advertisers about the migration?
We set out months and months ago to create the best migration possible for our advertisers. We talked to advertisers of all shapes and sizes — both to educate them, and to understand how to best educate them further as the migration progressed. We have provided every type of communication — brochures, e-mails, tutorials, letters, live seminars, webinars, and we placed our customer service numbers prominently. Everything has been built from the customer perspective, and we’re working to make sure we get in front of advertisers so they know what’s coming, how to deal with change, and how to get help if they need help. What do you think could have been done better to prepare advertisers for Panama, or to help them along the way as the migration proceeds? The only thing we could have used is more time. A few days or a few weeks later gives you more cycles [of preparation], and would give you another opportunity to catch that bug or to prepare just a bit more — not just preparing the app
