What has the response been to the new brand?
Overall we’ve had a tremendously postive response. We recognize it takes some time for everyone to get used to a new brand, and we are fine-tuning here and there. As one example, clothing bearing the new logo is popular both on and off campus — September merchandise sales are ten times greater than our previous year total sales. Feedback from our teams would indicate that they also like the look of their new uniforms and especially like that the logo, colours and uniform styles are unique to the culture of their sport while having a consistent look across the family of sports. A primary goal of the re-brand was to ensure that Queen’s teams were highly identifiable – we believe this is an area where we really hit the mark. Our new relationship with adidas has also added a very positive element. We have also received positive comments on the logo and uniforms from many of our competitors, sponsors and supporters both on campus and off.
