What has the current R.J. Reynolds been doing?
• This year, Reynolds is promoting a new version of its Camel brand, called Camel Wides, with hip bar parties that feature graffiti artists. (See Images at www.tobaccofreekids.org/reports/camel/wides.php) • In December 2005, state Attorneys General exposed an R.J. Reynolds promotion called “Drinks on Us” in which Reynolds mailed customers celebrating their birthdays a promotional package that contained six drink coasters and promoted excessive drinking.(See Images at www.tobaccofreekids.org/reports/camel/drinksonus.php) • In a marketing ploy introduced since the 1998 state tobacco settlement, Reynolds continues to market candy-flavored cigarettes that are clearly aimed at children. (See Images at www.tobaccofreekids.org/reports/targeting#ads) • In January 2005, more than 10 years after tobacco executives refused to acknowledge under oath to Congress that their products cause disease, R.J. Reynolds’ chief executive officer Andrew Schindler, once again under oath in a federal court, refu
