What has Softwrap been up two in the past few years?
The casual games industry heard more about you a few years ago but less so recently. Our focus is in the last few years changed. It started out we were pretty much offering everything that customers requested, distribution, DRM, commerce, etc. Operating a distribution network, we decided, not being one of our key skills, takes up a lot of time for very little return. That’s where Trymedia and ourselves diverged. Our key skill is the DRM. We empower the publishers to distribute themselves in their network and on their own web site. [Softwrap no longer operates any third party websites.] In fact, we’ve taken a step away from being a games-only oriented company. Our focus has been more on software titles, larger IPs where some of the applications are being sold for 20,000 British Pounds [USD ~$39,000] as opposed to a game being being sold for $20. Most of the competitors in the games space haven’t entered that genre. But that said, our product is applicable to both software and games. Can
