What has Search Institute done to protect its independence and integrity?
In shaping this relationship, we used the guidelines from the American Medical Association (Partner or Foe? The Alcohol Industry, Youth Alcohol Problems, and Alcohol Policy Strategies) regarding partnerships to establish the parameters for this relationship. Thus, for example, the following factors shaped this decision: • Search Institute has final decision-making authority on all content on MVParents.com. We maintain a clear stance against underage drinking and other high-risk behaviors. • None of the research supporting the initiative was funded by the beverage industry. • The MVParents campaign is aimed at parents, who may legally drink, and does not target young people. • The initiative’s content is focused on well-established messages around positive parenting and asset building. • This campaign only represents a small proportion of Search Institute’s overall asset-building effort and budget, and this is not an exclusive corporate relationship. • Search Institute is actively seeki
