What has Fender done with SWR? Are SWR amps “Fenderized” now?
FMIC purchased SWR to increase their offerings to the bass community and to offer dealers more choices when stocking their stores. There was no interest in changing anything about the “SWR sound”. The SWR and Fender brands have very different tones, aesthetics and “vibe”, and have co-existed on retail floors for decades, so we feel there is room for both to co-exist in the same corporate family.
