What has been the USP of Oxigen in attaining such a status in the market?
From the beginning, our philosophy has been to establish a foot print in the market for providing convenience to the consumers to get a number of services at a single point. Our first service started with telecom sector where we have integrated and provided services such as mobile top up, fixed line bill payments, Internet services, long distance calling cards and direct to home services (DTH). This way, we have tried to cover the entire spectrum of services in the telecom industry and moved further to add other services related to entertainment, content and applications. In this way we are also trying to provide a platform called ‘mobibuzz, for aggregating content and applications in the same direction. The key differentiator for us in our journey has been the integration of various services including services other than the telecom services. For this we have launched a product called ‘Oxicash’ recently. It takes away the need to visit the retail stores for availing the services. Inst
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