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What has been the outcome of the Sony, BMG tie-up and how has it helped Sony Music? How is the tie-up likely to impact the Indian market?

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What has been the outcome of the Sony, BMG tie-up and how has it helped Sony Music? How is the tie-up likely to impact the Indian market?

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A. The Sony-BMG tie-up has made us the largest music company in the world. Our artiste roster is staggering and is an embarrassment of riches. The new company combines the rich tradition of century-old labels such as Columbia and RCA along with cutting-edge labels such as Zomba, Arista and Epic. In the Indian market, our market share in international music will almost hit 50 per cent as a consequence of this tie-up.

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