What has been Tata Coffees experience with vending machines?
Tata Coffee’s vending brand is ‘Tata Caf Jiffy’. The company has all kinds of machines available in the market. Earlier, we used to have coin-operated machines. Today it is optional. The latest include technology-based digital machines and the imported high technology filter coffee machines. These have options like full cup, half cup, and various multi options. These machines dispense different kinds of coffee and tea, including Instant Tea both plain and flavoured. We also have machines serving soups, badam and chocolate drinks & cold beverages like cold coffee and ice tea. The company started vending operations as part of visibility exercise for its Instant Coffee brands in 1996. However, over the last five years the vending operation has blossomed into a separate business entity and branded ‘TATA Caf Jiffy’. Why are you restricting the launch of VMs only in the southern market? This is not correct. Though the company started its vending business in the south, today they are everywhe
