What has become of BIC® Perfume?
In 1988, BIC launched Parfum BIC®, the world’s first fine French perfume that combined high quality with affordable pricing and a stylish, portable design. The four BIC® perfumes—JOUR and NUIT for Women, BIC for Men and BIC SPORT for Men—were produced in France, and introduced in Europe, North America and some African and Middle East markets. Manufacturing and distribution of BIC® perfumes stopped in 1991.
