What happens when the importance of numbers outweighs the importance of truth?
Your average, well meaning Church gains some popularity. The leadership might start looking for patterns for what works and what doesn’t. They start noting makes people come and what turns others away. They might even start reading leadership books or studying marketing strategies. No doubt, in the beginning it feels innocent. When confronted with questions of their motives they are likely to answer, “We just want to reach this community for Christ. Let’s reach as many of the lost as possible.” Soon, the call to make disciples through the body preaching the gospel, is replaced with a call from the pulpit to bring your unbelieving friends to Church. The focus begins to shift from feeding the flock to luring in new people. The purpose of the Church gathering gets redefined somewhere along the way. It is no longer a gathering of believers, but a repository for the lost to get saved. It may seem subtle, but the organization is no longer concerned with building up existing believers, but al
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