What happens when a Twitter celebrity with 150K followers hosts a chat?
Is it different from a direct marketing campaign? A good response for a promotion going to prospects from a rented list is 0.5% – 1.5%. When added to the customer results, successful campaigns pull 2.0% – 8.0% overall depending on products and promotions. Brogan is the first blogchat host with a six-figure list of followers. If the response from his community followed typical direct marketing results there would be 3,000 – 12,000 participants! A typical blogchat has 300-600 contributors and 2,000 – 3,000 tweets. The peak volume was 4,000+ tweets. If only 1% of the @chrisbrogan community participated, Mack was looking at tripling his peak participation. The organized chaos of blogchat is part of its appeal. Quite often, there are multiple conversations going on simultaneously. In an effort to manage the expected overflow, Mack posted some participation guidelines for the hour that Chris was hosting. The guidelines requested that everyone stay focused on Brogan’s topics during the first
Related Questions
- for users: • How does it get me followers? • Do I need to provide my Twitter login email and password? • Do you post anything on my Twitter account? • FAQ for affiliates: • How much I can earn as an affiliate? • How often do I get paid? • How do I receive my commission payments?
- What happens, when the connection is interrupted during the chat?
- Sincere question: What happens to leftover Communion hosts & wine?
