Important Notice: Our web hosting provider recently started charging us for additional visits, which was unexpected. In response, we're seeking donations. Depending on the situation, we may explore different monetization options for our Community and Expert Contributors. It's crucial to provide more returns for their expertise and offer more Expert Validated Answers or AI Validated Answers. Learn more about our hosting issue here.

What happens when a publisher’s funds reach zero?

April 26, 2017funds happens publisher REACH Zero

0

Posted

What happens when a publisher’s funds reach zero?

1 Answer

0

Posted

This question only applies to the pay-per-use model. If a publisher’s funds reach zero, GumGum’s monetization technology allows for the license to be dynamically changed to ad-supported without work on the content provider or publisher’s end. The advertising revenues will subsidize the licensing costs until the publisher deposits additional funds.