What happens to money given to the Red Shield Appeal?
The Red Shield Appeal is The Salvation Army’s major annual fundraising campaign and helps us to support more than one million Australians each year. This year, the fundraising target is $68 million. Our organisation works to ensure that every donation is used most effectively, and administration costs are kept to a minimum. More than 82 cents in every dollar donated to The Salvation Army Red Shield Appeal goes directly to those in need, which is one of the most efficient administration rates of any charity in Australia. Donations help fund our vast network of social and community services. These services include emergency and disaster relief, homeless shelters, youth drop-in centres and education/training programs, drug and alcohol rehabilitation, family tracing services, financial and telephone crisis counselling, aged care, employment services, training programs, and chaplaincy to isolated rural communities, to emergency service personnel and within our courts and prison system.* The
