What happens in the on-camera training?
Each client’s needs are different, so each training session is different. But the goal is the same: to give you techniques for directing the flow of an interview and delivering your messages concisely and persuasively. We use the on-camera work to teach you how to answer the deceptively difficult “softball” questions as well as tricky, tangential or hostile questions — without making the interviewer feel that you’re taking over the show or spitting out lines written by your PR department.