What happens if the Incumbent Agency isn’t being Cooperative?
If the incumbent agency will not support a smooth transition, then understanding the following might help: • Historic link-profile growth using Majestic SEO supported by analysis of the current profile using a tool like Linkscape. • Historic website changes – changes to the site over time using Web Archive • Carry-out an on-site SEO audit of the current situation against the marketing aspirations …but you’d still obviously have access to the clients own records. Education as part of the transition and planning Moving out of the SEO honeymoon, there needs to be an education and planning process. To justify activity and spend, you, as the SEO consultant, must highlight the value against the costs – the return on investment. The education process is typical of the early stages of many SEO/client relationships so this wouldn’t be too far removed anyway from what occurs anyway. The important point: factoring in analysis of the historic data is a must… A SEO account transition rarely involve
