What happens if the hotel changes flags to or from an independent or international franchise?
The InnSuites Boutique Hotel Collection is different from international flags. Your hotel always owns your name so there does not have to be a major sign change or major guest perception change if the trademark license is terminated. Your hotel owns the website address. Your hotel will continue to take reservations at the same website address whether or not the hotel is part of the InnSuites Boutique Collection. Your individual hotel owns your own toll-free number and your own phone listing so no telephone name or number changes are needed. The only thing that the hotel needs to do if they would decide to leave the InnSuites Boutique Collection is to remove the tagline InnSuites Boutique Hotel Collection and remove the hyperlink from their website to the InnSuites website. InnSuites Boutique Collection provides a supplemental brand to your own individual brand and a supplemental source of reservations to your individual reservations sales and marketing activity and to the reservations
The InnSuites Boutique Hotel Collection is different from international flags. Your hotel always owns your name so there does not have to be a major sign change or major guest perception change if the trademark license is terminated. Your hotel owns the website address. Your hotel will continue to take reservations at the same website address whether or not the hotel is part of the InnSuites Boutique Collection. Your individual hotel owns your own toll-free number and your own phone listing so no telephone listing name or number changes are needed. The only thing that the hotel needs to do if they would decide to leave the InnSuites Boutique Collection is to remove the tagline InnSuites Boutique Hotel Collection and remove the hyperlink from their website to the InnSuites website. No hassle.
Related Questions
- The Center is international, independent and neutral, and is assisted in its operation by advisory bodies composed of external experts in international dispute resolution and intellectual property. Which dispute-resolution procedures does the Center offer?
- What is the difference between an international flag or franchise and the InnSuites Boutique Hotel Collection trademark license agreement?
- What happens if the hotel changes flags to or from an independent or international franchise?
