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What happens if my competition is also using Smedia PPC+ or a similar service?

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What happens if my competition is also using Smedia PPC+ or a similar service?

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An automated bidding war could take place just like it does when manually monitoring and adjusting bids. The only resolution to this is to let the market determine the “right” price. Whether manually or automatically doing so, a bidding level will be reached that no one is willing to exceed. Then, there will be opportunities at the other positions that give a great return for the your investment.

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