What happens if a rep firm for a non-subscribing station is quoting Boston estimates?
Again, let Nielsen Media Research know immediately. It is unacceptable for someone to be using ratings information if they are not paying for it. The rep firm is simply an extension of the station and acts in the sales and marketing interests of a station. An account executive at a rep firm will not have access or be using ratings information if the television station represented is not a subscriber of the Local People Meter service. The station representatives are hard working professionals who have developed solid reputations with the other television stations they represent as well as the advertising community. Chances are strong that the rep firm management team would want to be made aware of a potential misuse of data within their company.
