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What happens if a book is printed with the wrong ISBN on the cover?

April 26, 2017book cover happens ISBN printed wrong

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What happens if a book is printed with the wrong ISBN on the cover?

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There are two options: the book can be reprinted or the incorrect barcode can have a correctly barcoded sticker placed over it. If books have already left the publisher with an incorrect barcode, distributors and resellers should be notified of the error as quickly as possible.