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What happens at checkout if the cardholder does not participate in VbV?

April 26, 2017cardholder Checkout happens participate VbV

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What happens at checkout if the cardholder does not participate in VbV?

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At checkout, the cardholder may be presented with the option to register a VbV password with their Visa card issuer; however, the merchant may decide to allow the transaction to proceed without the VbV cardholder authentication service.