What happens at ATE?
ATE 2010 is a seven day trade show with an exciting program of lunches and evening events around the host city, Adelaide. ATE is a business-to-business event which generates up to 100,000 appointments. ATE is divided into two modules. The Eastern module runs from 29 to 31 May 2010 and is attended by buyers from Japan, Asia and the Gulf Countries. The Western module, which includes buyers from Europe, the Americas, Africa, New Zealand, Gulf Countries and the South Pacific, runs from 1 to 4 June 2010. ATE – A sustainable event ATE partners, Tourism Australia, South Australian Tourism Commission and Qantas are committed to providing a sustainable event and encourage those attending to incorporate sustainable initiatives into their participation. The benefits of ATE Benefits to Adelaide and South Australia ATE injects more than $10 million into the local economy with around 13,000 paid visitor nights spent in Adelaide over the week-long event. In the longer term, ATE will position South Au
