What guidelines are used to determine if a product is Future Friendly?
All Future Friendly products meet strict, science-based performance criteria and represent the value, convenience and innovation consumers expect from us. Specifically, these products must: • Deliver a 10 percent reduction in one or more of the following categories: energy, water, transportation and packaging. • These reductions can not be offset by a meaningful increase in other categories and can not negatively impact the overall sustainability profile of the product. • These reductions must be supported by sound, transparent science that includes, where feasible, a complete life cycle analysis and substantiated data.
