What guidance should we give our research project leads to help them better configure their information so that it complements the Bureau page?
First and foremost, decide whether the page or site is about us or is about the things we study. If you want to build a site that explains our programs or projects, go ahead but don’t stop with that. Write pages that help people understand the things you’ve studied; what they are, how they work, how they relate to other things, both natural and manmade. But do so without overloading the information with advertisements for the USGS. Second, write good titles and labels. You need to strike a balance between assuming that people have visited many of your pages and assuming that they’ve dropped in without knowing anything about us. Plain language helps, and with practice, works well even for complex scientific concepts. Don’t assume people know the organizational context of your work. If you have a site describing samples, say what kind of samples they are, and possibly identify the program for which the samples were collected, don’t just call the site “Sample Information”–USGS collects l
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