What good does it do to consider usage at the subdirectory level, since you can’t buy an ad in a part of a directory’s distribution area?
Buying the ‘whole directory’ is not the advertisers only option. Based on the usage of directories within an advertiser’s unique market area, advertisers may choose to increase or decrease ad size, opt into or out of directories, secondary headings, or generally develop strategies to dissect opportunities more astutely. Zip code level usage data allows one to investigate alternatives and find opportunities that are not identifiable using whole book research.
Related Questions
- What good does it do to consider usage at the subdirectory level, since you can’t buy an ad in a part of a directory’s distribution area?
- How can DSR provide usage data for a directory when it has not sampled households within that directory distribution area?
- We use Active Directory, what level of "access" into AD does Zimbra need to authenticate users?
