What fields under the broad head of rural development does the venture intend to participate in?
Horticulture, Floriculture, Organically grown Coffee, honey and handicrafts are the key areas of focus. All of these will be marketed under the umbrella brand name ‘EcoEarth’. Both domestic and foreign markets will be covered. We will work with existing organizations in the rural areas. And through our Eco Earth personnel*, introduce more professional and efficient methods of cultivation, new crops, packaging, transportation, access to new markets and retail chains, better financial discipline, and better return on investment. We will also, where suitable introduce eco tourism and home stays in line with the ‘Responsible Tourism ‘ initiative launched by the Govt of India. *People from different walks of life who have decided to move away from the corporate highway onto a quieter lane. They bring with them over 30 years of work experience, a network of contacts and the passion to work with rural communities.
