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What fashion-related online stores are popular or successful in China?

April 26, 2017China companies e-commerce fashion internet online shopping Stores style

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What fashion-related online stores are popular or successful in China?

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The leading force in Chinas online fashion store landscape is Taobao (www.taobao.com) for C2C (similar to eBay) and Taobao Mall (www.tmall.com) for B2C (similar to Amazon) respectively. The largest independent online multibrand online retailers in fashion are: • www.vancl.com • www.m18.com Smaller local players in fashion & verticals include • Menglu • Mbaobao • Moonbasa • Maso Maso • Shishangqiyi • Togi • Zoshou • HANY (one of the few male fashion verticals) Leading foreign fashion brands selling online include for example UNIQLO, Jack Jones/Only and local brands such as Li Ning or Giordano. This is just a quick snapshot but should provide a good basic overview. Please ping me anytime for details.

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I think there are various fields-oriented online stores towards different products in China. For books and house-hold goods, Dangdang is relatively professional. For home electrical appliance or digital products, Gome are Suning are growing to be sought-after. While for comprehensive marketplace, www.shopsimple.com provides wide variety options ranging from fashion to electronic.