What factors will be used to determine a sellers percentage of dissatisfied buyers?
When stricter enforcement of Seller Non-Performance (SNP) rolled out in 2007, seller performance was determined by using negative and neutral feedback, overall feedback, and Item Not Received (INR) complaints over a 90-day period. Beginning in March 2008, performance evaluation will be based on a 30-day period. It will also include Item “Significantly Not As Described” (SNAD), and Detailed Seller Ratings (DSRs) of 1 or 2. eBay added these factors because buyers leave 1 or 2 DSR ratings nine times more often than negative feedback, which suggests feedback and INRs alone did not reflect customer dissatisfaction.
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