What factors should be considered in A/B Split Copy Testing?
1. Start with a metric in mind. What are you trying to accomplish with the test? Are you after more subscribers, conversion rate increase, or a greater return on investment? Just like wanting to know what we want our users to do helps us define content strategy, goals for testing will determine parameters, which in turn will determine the potential success of our efforts. 2. Establish a control copy page/persona Think back to your elementary school science class friends. Establishing a control persona will help us to establish the copy that we will test all varitions against, always keeping step one in mind as we develop considerations for variables. If you are just getting started with A/B testing, your control page will be your current copy that is underperforming before any variation is served. When new copy outperforms the existing control copy, consider it your new benchmark (control persona) in any subsequent testing. 3. Determine a reasonable interval for the test Determine how
