What factors have made Strings popular not only in Pakistan but across the world?
Number one is hard work. Luck is number 2. Then, of course, since we sing in Urdu our main base/ territory is always Pakistan but releasing an album from India takes you to other countries like Bangladesh, Nepal; places where Indian / Pakistani music is loved. The Indian industry is huge and its reach is much wider. Then, when you go international, you go towards different projects. For instance, we were approached by Columbia TriStar Films to do a song for Spiderman 2. And then we also became brand ambassadors for UNICEF, for HIV Aids. I personally believe that if you focus on something – when you are not trying to actually become someone great – and just working hard, you are eventually recognised because of your work. What are your views on Coke Studio and what it means for music enthusiasts plus musicians/singers in Pakistan? Coke Studio is a brilliant concept. I still remember when Rohail Hyatt was starting this project: we met him and he shared the whole idea with us. He launched
