What factors determine where a search engine will rank a website?
Most search engines use a process of automated mathematical analysis to determine what site has the most relevant content. There are a number of accepted best practices for reaching higher value on specific terms, ranging from keyword research, selection and relevance of link partners, meta-tags, element and heading tags, submission techniques, freshness of data, and overall online competitiveness of the keywords and industries. Social search engines vary in this regard- in that community members or staff act as the filter of relevant data, either voting or submitting data manually to the search and browsing areas of different social search networks.
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