What factors are important to motorcycle design?
Motorcycle design as a profession is relatively young. The best example of this is that some of the most beautiful motorcycles were designed by people without any formal training. I would say to be able to produce a successful design, you need to have a good understanding of how a motorcycle works, know how to use it and how it is used, but most important of all you have to love bikes. Otherwise it is impossible to explain why one would spend days on designing a bottom yoke. What inspired the Monster 696 design? Is there a connection to culture or art in the form and function? The clearest inspiration of the design is obviously the original Monster, with its characteristic profile and shape. The objective was to strengthen the character by emphasizing the central volume. The design of all the components followed this concept — the flat headlights, the stubby exhausts. I can’t say that we made any conscious effort to incorporate any current cultural or design trend in the design. Contem
