What factors are important in ornaments and in aquarium kits for kids?
“Most kids want something that they can customize to match their own interests. This can mean taking a basic kit and adding colorful ornaments, plants and gravel, or purchasing a kit that already includes some fun accessories. A starter kit for kids must be as easy to maintain as possible so that children can focus more on the fun of owning fish. “This means that filtration is critical. I think parents want a kit that is inexpensive and easy to buy, so it must include all the key components at a fantastic retail price.” —Rebecca Kowalik, senior product manager, environments, for the aquatics division of United Pet Group in Blacksburg, Va. “Starter aquariums are really how we can get more young people into the hobby. A diverse offering of kits is also important. We’ve come to market with themed kits, betta kits, gold fish kits. I mention this because we feel it is important to offer a variety of kits that will appeal to the diverse tastes of a young audience.” —Damian Hall, marketing an
