What factors affect the accuracy and timeliness of manufacturer data that appears in Activant’s electronic catalog?
The ability to deliver data that is both accurate and up-to-date is interrelated. An electronic catalog provider that pushes data to the street without thorough quality assurance isn’t really delivering data that is “up-to-date.” In fact, they’re costing both the distributor and end-user time, money and, potentially, customers by allowing deficient data, which is inaccurate or incomplete, to be used at the parts counter or service desk. In addition, a provider that is delivering manufacturer data to a very small slice of the aftermarket might have a faster publishing cycle, but the value to the manufacturer — that is interested in having as many outlets as possible moving their parts — is very limited. By contrast, Activant delivers catalog data to virtually the entire aftermarket, including service chains and independent service dealers. Several factors determine how quickly we can deliver product data featuring the level of accuracy, completeness and usability our customers expect: