What Factors Affect Printing Costs?
Five variables are involved: 1. Quantity. The greatest expense in printing is making the printing plates. Thus, unlike photocopying costs, which remain constant per item, printing costs per unit go down as quantities go up. Up to 50,000 copies, the more you print, the more you save. For example, a one-sided, black and white flyer might cost: $40 for 1,000 copies ($.04 per copy) $53 for 2,000 copies ($.026 per copy) $85 for 4,000 copies ($.021 per copy) 2. Printer. Every printer prices work differently, and a single printer’s price for similar work may vary. Always get several cost estimates and discuss any special requirements. Printing quality can also vary. To find a reliable printer, ask your colleagues for their recommendations, look at samples of different printers’ work, and check their references! 3. Paper Quality. Once you’ve chosen a printer, he or she will show you paper samples in different weights, colors, and finishes. There are papers for all budgets. If the initial estim
