What Factors Affect Perception and Value?
There are many factors that affect the value you perceive something as having. • Worldview – Your belief or lack of belief in the causes of global warming will great affect your perceived value of the solutions being put forth. • Benefits (WIIFM) – A how to article on knitting has no benefit to me. The same article might offer great benefit to you. • Current need or want – Just because I have no interest in knitting a sweater today, I might have an interest in knitting one tomorrow. • Brand associations – Past associations affect future perception. If you’re happy with the Chevy you drive now you’re more likely to see value in Chevy in the future • What others say – A movie you that doesn’t look interesting becomes more interesting when 10 of your friends recommend it. • Aesthetic Design – For good or bad how something looks affects your perception of its value. Do the clothes you wear to a job interview change how qualified you are for that job? • Price – If one restaurant sells a ste
