What exactly is the difference between a route and a zone?
A route (which takes 1 hour on average to complete) is the exact street-by-street path that the vehicle follows from the beginning of the route to the end of the route. A zone is the entire area that the vehicle impacts. Studies show that most people drive primarily within a small radius of their homes. Because of that, an advertiser’s message will be seen by people that live throughout a several mile-wide area. This area is what we call a zone.
