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What exactly is search engine optimization or web site optimization?

April 26, 2017optimization search engine web site

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What exactly is search engine optimization or web site optimization?

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A. Search engine optimization, or web site optimization, is a process designed to obtain high rankings on search engines. The process combines three basic elements: • Conducting keyword research to discover the most important phrases related to your products and services. • Properly coding web pages to include keywords in the proper proportion and in the correct places. • Developing significant amounts of the right types of content in a structure that will generate top rankings on the search engines, as well as the desired response from your web site visitors.