What, Exactly, Is Search Engine Marketing?
Search engines are Web sites designed to help Internet users find information throughout the Internet. The most popular search engines are Google, Yahoo, MSN, AOL, and Ask. Search engine marketing or SEM for short is the function of developing, submitting and positioning a Web site within the proper search engines for maximum exposure and effectiveness. The goal of SEM, like the goal of any client development effort, is to attract more potential clients for your law firm. The goal is not simply to achieve high rankings. High rankings for the sake of high rankings do not necessarily translate into new clients for a law firm. For example, a law firm that was ranked #1 on Google for the phrase governor election would probably not receive new clients as a result of this ranking. On the other hand, a law firm ranked #10 for Chicago Illinois bankruptcy attorney might attract new clients as a result of this ranking. How Do Search Engines Work? Most search engines work by combining two process
