What exactly is Search Engine Marketing and Pay-Per-Click?
Search Engine Marketing or SEM is just what it sounds likemarketing on search engines like Google, Yahoo and MSN. Each one offers marketing opportunities for virtually any business. Pay-Per-Click or PPC is a type of Search Engine Marketing. With PPC, you run your ad as often as you like, but you only pay when someone clicks on your ad. These ads are usually found at the top and on the right hand side of most search engine result pages.
