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What exactly is Random Link Text(RLT)?

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What exactly is Random Link Text(RLT)?

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Random Link Text(RLT) is extremely important to Search Engine Optimization. Having varying link text makes your links seem more natural, appealing more to search engines compared to the same link text on all incoming links everywhere. It has been proven to be the case with Google especially. With an Advanced Membership you get to select 5 different texts to put on incoming links and it is randomly chosen each time your link is shown so it appears very natural.

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