What exactly is PPC advertising?
It is very much as it sounds. You place a bid (sometimes mere pennies ranging up to many dollars) on a key word or key phrase. Your bid guarantees you a place in the search or ad listings for that particular key word or phrase. Your anchor text and link (sometimes accompanied by descriptive ad copy) then appears in search engine results relative to the price of the bid. If you are the highest bidder, your webpage appears at the absolute top of many search engines. Every click on your ad will cost you the agreed upon amount (or bid) and your ad will be displayed until you have generated that number of clicks. Why would you use PPC advertising? There are several advantages to PPC advertising. Probably the single greatest advantage that PPC offers over other forms of advertising is that you only pay for performance. In other words, you only pay when someone clicks on your ad. PPC advertising also offers a great deal of flexibility to you as an advertiser. You can continually change and tw
