What exactly is “Negotiation?
” According to the dictionary, to “negotiate” means “to confer with another so as to arrive at the settlement of some matter.” Yet, it is a fact that nearly 75% of individuals faced with having to conduct crucial negotiations do not realise success at their negotiation efforts and rarely have a clue as to how to win more during a negotiation. Instead, most negotiators have learned only how to push against others, criticising and attacking rather than identifying one another’s strong points. Typically, criticism, rather than creativity, has become the norm during most negotiating efforts. Although we, as intelligent individuals, possess countless tools for success, negotiating presents a different type of problem that often leaves us somewhat baffled. Perhaps it’s because we feel vulnerable, afraid of losing out or, worse, having to make what appears to be an unfair concession. Or possibly we have the need to control the situation, which, of course, interferes with our practical powers
