What exactly is enterprise content management?
Vendors’ definitions of content management are as varied as their solutions, but several key themes consistently emerge. When defining your content management strategy, make sure you consider the following: Who • An effective content management system should enable content contributors and site administrators to easily create content and publish it to the Web, maintain workflow, manage version control and approval processes, and deliver content to multiple devices. — Rogers • Electronic content isn’t just tied to the Web or to print. Increasingly, content must be created for multiple channels, including customers, business partners, and employees. — King What • Content management is the collection of policies and technologies that guide and enable corporations to contribute, manage, and share their structured and/or unstructured information. — Barnes • Enterprise content management automates the production and exchange of dynamic, trusted content within and among organizations on a
