What exactly is CRM software?
Many people have heard the term CRM but some are not sure what it means. CRM stands for Customer Relationship Management and while CRM does refer to a program to manage customer information the better CRM software does much more than that. CRM software not only allows the organizing of customer information, but CRM software also provides the means to track sales leads from the time they are obtained until the sales are closed. The best CRM software provides instant reporting capabilities. Good CRM allows all of the information obtained to be shared among both the sales force and the entire company. The right CRM software should combine all the elements of Customer Relationship Management, Sales Force Automation (SFA), and Contact Management. This CRM allows sales managers and company officers to maintain complete control over sales operations and not miss any opportunities. CRM systems used to be out of reach for any but the largest corporations. Many business owners believe that while
