What exactly is copywriting?
Copywriting is the words used in advertisements, TV commercials, and brochures. Whenever a firm promotes itself (through a press release, a leaflet or a newsletter), it needs a copywriter. And online, businesses need copywriters to write their promotional e-mails and web pages. Thats why copywriting is everywhere – on big posters, local newspaper ads, on the net, and in every clever slogan. Copywriting is probably the most creative and demanding branch of writing. You start with a blank sheet of paper. You may have only a couple of days to meet the clients deadline. And your work could be read by millions of people.
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