What exactly is Competitive Intelligence?
Competitive intelligence is the creation of insights that help make better business decisions. CI is not spying. It isn’t necessary to use illegal or unethical methods in CI. In fact, doing so is a failure of CI, because almost everything decision makers need to know about the competitive environment can be discovered using legal, ethical means. The information that can’t be found with research can be deduced with good analysis, which is just one of the ways CI adds value to an organization.
